Easy Profits Using PPC In Your Affiliate Marketing Business

Pay-Per-Click (or the popular short version: PPC), is one of the four basic types of Search
Engines. PPC is also one of the most cost-effective ways of targeted Internet advertising.
According to Forbes magazine, Pay Per Click accounts to 2 billion dollars a year and is expected
to increase to around 8 billion dollars by the year 2008.
The idea is that you publish PPC ads on your site, like Adsense...
Let us take a quick look at how PPC Search Engines work.
These engines create listings and rate them based on a bid amount the website owner is
willing to pay for each click from that search engine. Advertisers bid against each other to
receive higher ranking for a specific keyword or phrase.
The highest bidder for a certain keyword or phrase will then have the site ranked as number 1
in the PPC Search Engines followed by the second and third highest bidder, up to the last
number that have placed a bid on the same keyword or phrase. Your ads then will appear
prominently on the results pages based on the dollar amount bid you will agree to pay per
click.
How do you make money by using PPC into your affiliate marketing business?
- Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has
clickthrough your site. Your earnings will not always be the same as they will be dependent on
the web site content and the traffic market.
The reason why you should incorporate PPC into your affiliate marketing program is that
earnings are easier to make than in any other kind of affiliate program not using PPC. This
way, you will be making profit based from the clickthroughs that your visitor will make on
the advertiser’s site. Unlike some programs, you are not paid per sale or action.
PPC can be very resourceful of your website. With PPC Search Engines incorporated into your
affiliate program, you will be able to profit from the visitor’s who are not interested in your
products or services. The same ones who leave your site and never comes back.
You will not only get commissions from those who are just searching the web and finding the
products and services that they wanted, but you will also be able to build your site’s recognition
as a valuable resource. The visitors who have found what they needed from you site are likely to
come back and review what you are offering more closely. Then they will eventually come back to
search the website for other products.
This kind of affiliate program is also an easy way for you to generate some more additional
revenues. For example, when a visitor on your site does a search in the PPC Search Engine and
clicks on the advertiser bided listings, the advertisers’ account will then be deducted because of
that click. With this, you will be compensated 30% to 80% of the advertisers’ bid amount.
PPC is not only a source of generating easy profits; it can also help you promote your own
site. Yes, you can use a PPC engine like Adwords to bring targeted visitors to your site.
Most of the programs allow the commissions received to be spent for advertising with them
instantly (not Adwords though) and with no minimum earning requirement. This is one of the
more effective ways to exchange your raw visitors for targeted surfers who has more
tendencies to purchase your products and services.
What will happen if you then you integrate PPC into your affiliate program? PPC usually
have ready-to-use affiliate tools that can be easily integrated into your website. The most
common tools are search boxes, banners, text links and some 404-error pages. Most search
engines utilize custom solutions and can provide you with a white-label affiliate program.
This enables you, using only a few lines of code, to integrate remotely-hosted co-branded
search engine into your website.
The key benefits?
- Not only more money generated, but also some extra money on the side. Plus a lifetime
commissions once you have referred some webmaster friends to the engine.
Think about it. Where can you get all these benefits while already generating some income
for your site? Knowing some of the more useful tools you can use for your affiliate program
is not a waste of time. They are rather a means of earning within an earning.
Best know more about how you can use PPC search engines into your affiliate program
than miss out on a great opportunity to earn more profits.